Business Analyst – Lead Generation & Campaign Strategy | Cognizant Careers India | Marketing Analytics Role 2025
Business Analyst – Lead Generation & Campaign Strategy | Cognizant Careers
Location: India (Hybrid Work Model)
Job Type: Full-time
Function: Marketing & Business Strategy
Experience Required: 6–8 years
Job Summary:
Cognizant is hiring an experienced Business Analyst to support the development, implementation, and optimization of lead generation and nurturing campaigns. This role is designed for a strategic thinker with a deep understanding of data-driven marketing and a passion for driving business growth through analytics and collaboration.
Working in a hybrid environment, the selected candidate will work closely with cross-functional teams to align marketing efforts with business objectives. This is an excellent opportunity to make a tangible impact on Cognizant’s growth strategy and societal contributions.
Key Responsibilities:
Campaign Planning & Strategy:
- Analyze business requirements to design and implement effective lead generation and lead nurturing strategies.
- Collaborate with marketing teams to build high-performing campaigns that enhance customer engagement and brand visibility.
- Identify target audiences and personalize campaign strategies accordingly.
Performance Monitoring & Optimization:
- Continuously monitor and assess the success of marketing campaigns against KPIs and ROI benchmarks.
- Conduct deep-dive analysis using data analytics tools to uncover trends, performance gaps, and growth opportunities.
- Provide actionable insights and optimization recommendations to stakeholders to enhance campaign results.
Stakeholder Engagement:
- Work alongside marketing, sales, product, and analytics teams to align campaign objectives with broader business goals.
- Facilitate regular workshops, review sessions, and stakeholder meetings to capture business needs and provide updates.
- Translate complex data findings into easy-to-understand reports and dashboards for business users.
Reporting & Communication:
- Develop and present comprehensive campaign performance reports, dashboards, and presentations.
- Provide campaign health updates to key stakeholders on a regular basis.
- Ensure clear documentation of campaign goals, timelines, budgets, and performance metrics.
Compliance & Quality Assurance:
- Ensure all campaign activities comply with relevant data privacy regulations, industry standards, and internal policies.
- Work proactively to identify potential risks and implement safeguards during campaign execution.
Process Improvement & Innovation:
- Identify process inefficiencies and recommend improvements to streamline campaign execution.
- Leverage emerging technologies and marketing automation tools to improve campaign performance.
- Stay updated on industry trends, customer behavior, and competitor activity to ensure Cognizant remains at the forefront of digital marketing excellence.
Support & Collaboration:
- Assist in the development of marketing content and collateral to support lead nurturing efforts.
- Actively contribute to brainstorming sessions and marketing innovation workshops.
- Serve as a go-to expert for campaign performance metrics and marketing data interpretation.
Required Qualifications & Experience:
- 6 to 8 years of hands-on experience as a Business Analyst with a focus on lead generation and campaign management.
- Strong understanding of digital marketing channels and customer journey mapping.
- Demonstrated proficiency in data analytics and reporting tools (e.g., Excel, Power BI, Tableau, Google Analytics).
- Proven experience designing and optimizing lead nurturing campaigns from concept to execution.
- Excellent communication, collaboration, and presentation skills.
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- Comfortable working in a hybrid work model with rotational shift availability.
- Strong knowledge of data privacy laws, industry compliance standards, and marketing best practices.
Certifications Required:
- Certified Business Analysis Professional (CBAP)
Core Competencies:
- Analytical Thinking: Ability to interpret data, identify patterns, and make strategic decisions.
- Marketing Knowledge: Understanding of current marketing trends, campaign management, and lead conversion strategies.
- Communication: Clear and concise verbal and written communication with internal and external stakeholders.
- Cross-Functional Collaboration: Ability to work closely with diverse teams across marketing, sales, and technology.
- Attention to Detail: Strong focus on quality, accuracy, and compliance in campaign execution.
- Innovation: Willingness to experiment with new technologies and strategies to improve outcomes.
Why Join Cognizant?
At Cognizant, we empower professionals to grow and lead with purpose. As a global leader in technology and business consulting, Cognizant brings together talent, innovation, and impact to solve the world’s most complex challenges.
Joining Cognizant means:
- Being part of a high-caliber, collaborative team that values each member’s contributions.
- Access to cutting-edge tools and technologies in digital marketing, data analytics, and automation.
- Opportunities for continuous learning, professional certifications, and leadership development.
- A work culture that supports balance, inclusivity, and meaningful societal impact.
With a global presence of over 300,000 professionals, Cognizant is consistently ranked among the world’s best employers and admired companies, including Forbes World’s Best Employers 2024 and the NASDAQ-100.
Equal Opportunity Employer:
Cognizant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, gender, religion, disability, or background.
If you require a reasonable accommodation during the application or interview process, please reach out to CareersNA2@cognizant.com.
Important Notes:
- Compensation information is accurate at the time of posting and may be updated as per company policy.
- Interviews may be conducted in person or virtually.
- A valid government-issued ID may be requested during the interview process for verification.
Are you ready to analyze, strategize, and transform Cognizant’s lead generation efforts?
Apply now and grow your career as a Business Analyst in one of the world’s most dynamic workplaces.
For more information, visit: www.cognizant.com