Performance Marketing Specialist at Webboombaa – A Unique Opportunity to Join a Leading Digital Marketing Company
Location: Chennai (Hybrid)
Start Date: Immediately
CTC (Annual): ₹ 6,00,000
Experience: 1+ years
Apply By: 19th April 2025
Posted: 1 week ago
Job Applicants: 67
About the Job
Are you ready to take the next step in your career as a Performance Marketing Specialist? Webboombaa, an innovative and rapidly growing digital marketing company, is currently seeking a talented and results-driven Performance Marketing Specialist to join our dynamic team. If you’re passionate about digital marketing, have hands-on experience with Google Ads, Meta Ads (Facebook), LinkedIn Ads, and a solid understanding of performance marketing strategies, this could be the perfect opportunity for you. With a culture that values growth and creativity, Webboombaa is looking for a professional who can thrive in a fast-paced and collaborative environment.
Key Responsibilities
As a Performance Marketing Specialist at Webboombaa, you will play a pivotal role in driving the success of digital campaigns and contributing to the growth of the company. Your primary responsibilities will include:
Campaign Management: Oversee end-to-end performance marketing campaigns, including planning, execution, monitoring, optimization, and reporting.
Paid Advertising: Manage and optimize campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads. Additional experience with Reddit, Twitter/X, Quora, and TikTok Ads will be a plus.
Performance Optimization: Apply Conversion Rate Optimization (CRO) techniques and use data-driven insights to improve campaign performance.
Data Analytics: Analyze key metrics, such as click-through rates, cost per conversion, and return on ad spend (ROAS), to evaluate campaign performance and drive improvements.
Creative Collaboration: Work closely with the design team to conceptualize creatives (static images, videos, ad copies) that will resonate with the target audience and enhance campaign effectiveness.
Insight-Driven Decisions: Utilize your knowledge of Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Pixel tracking to monitor and report on campaign performance.
Strategic Planning: Develop and implement data-driven marketing strategies, ensuring continuous improvements in performance.
Ad Copywriting: Write compelling ad copies that engage the target audience and drive conversions, reducing dependency on content teams.
Cross-Department Coordination: Collaborate with cross-functional teams to ensure smooth execution and alignment of digital marketing initiatives.
Skills & Qualifications Required
To be successful in this role, the ideal candidate should possess the following skills and qualifications:
Experience: Minimum 1 year of experience in performance marketing, digital advertising, and campaign management.
Technical Expertise: Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and a deep understanding of advertising platforms. Familiarity with Reddit, Twitter/X, Quora, and TikTok Ads will be a strong advantage.
Analytics Proficiency: Strong knowledge of GA4, Google Tag Manager, Looker Studio, and Pixel tracking tools.
Conversion Rate Optimization: Expertise in CRO strategies and using data to make informed decisions that enhance campaign performance.
Creative Vision: Ability to work with designers to conceptualize ad creatives (static, video, ad copies) that align with campaign objectives.
Attention to Detail: High level of attention to detail in content creation, data analysis, and performance optimization.
Strong Communication: Excellent written and verbal communication skills to effectively convey ideas, write ad copies, and collaborate across teams.
Problem-Solving: Analytical mindset with a problem-solving approach to overcome challenges and optimize performance.
Adaptability: Ability to stay current with digital marketing trends and quickly adapt to new tools and platforms.
Additional Skills That Will Set You Apart
In addition to the key qualifications, the following skills and traits will help you succeed in this role:
Certifications: Earn certifications in relevant areas such as Google Ads, Meta Ads, and Digital Marketing to stay updated with industry standards.
Creativity and Innovation: A creative mindset and willingness to experiment with new strategies to drive results.
Team Player: Ability to collaborate with various teams to ensure that digital marketing efforts align with the overall business goals.
About Webboombaa
Webboombaa is an ISO 9001:2015 certified digital marketing agency, headquartered in Chennai, India. The company was founded by a group of young, passionate business graduates who wanted to rebuild the digital marketing landscape and offer innovative solutions to clients worldwide. Webboombaa’s core mission is to help businesses navigate the digital world by providing cutting-edge digital marketing strategies and services.
With a youthful and energetic team, Webboombaa is at the forefront of digital transformation, partnering with global tech giants such as Google, Microsoft, Amazon, LinkedIn, Facebook, and others. The company has earned numerous accolades, including the prestigious Best 2019 Online Branding Service Provider in Tamil Nadu Award, presented by Zee Business. This recognition was awarded by Shri Ramdas Athwale, Hon’ble Minister of Social Justice and Empowerment, and Shri Amar Shankar Sable, Hon’ble MP Rajya Sabha, alongside actor Shakti Kapoor.
Webboombaa is dedicated to creating a positive and innovative work environment, where employees are encouraged to grow and contribute to the company’s overall success. The company’s commitment to excellence is reflected in its partnerships with leading brands, its successful track record, and its focus on empowering employees to thrive in their careers.
Why Join Webboombaa?
Career Growth: As a startup, Webboombaa offers ample opportunities for career advancement. You’ll have the chance to take on new challenges, learn new skills, and make a meaningful impact on the company’s success.
Collaborative Environment: Work alongside a dynamic team of young, innovative professionals who are committed to driving the company’s growth and shaping the future of digital marketing.
Work-Life Balance: Webboombaa offers a hybrid work model, ensuring that employees have the flexibility to maintain a healthy work-life balance.
Employee Engagement: The company organizes regular team-building activities, events, and employee engagement programs to foster a positive work culture.
Competitive Salary: The company offers a competitive salary of ₹ 6,00,000 per annum, along with opportunities for performance-based incentives.
How to Apply
If you’re ready to take the next step in your career and join a forward-thinking, dynamic team, we’d love to hear from you. Apply for the Performance Marketing Specialist position at Webboombaa by submitting your updated resume and a cover letter by 19th April 2025. Be sure to highlight your experience in digital marketing, performance advertising, and data analytics.
Conclusion
At Webboombaa, we’re building the future of digital marketing. As a Performance Marketing Specialist, you’ll play a key role in shaping the direction of our digital campaigns and helping clients achieve their goals. If you’re passionate about data-driven marketing strategies, have a creative flair, and thrive in a collaborative environment, we invite you to apply today and be part of our exciting journey.
This is your chance to grow in a fast-paced, innovative company that values creativity, collaboration, and performance. Join Webboombaa and help us revolutionize the digital marketing landscape!
Webboombaa – Where Innovation Meets Digital Excellence!