IBM Brand Sales Specialist: Empowering Clients with Cloud and SaaS Solutions
Technology Sales Specialist Role at IBM: Empowering Clients with Cloud Solutions and Automation
At IBM, we’re committed to building a world where businesses are more efficient, more innovative, and more productive. As a Technology Sales Specialist, or a Brand Sales Specialist as we refer to the role internally, you’ll play a critical part in helping clients achieve their business objectives with IBM’s cutting-edge automation and cloud technologies. By reducing repetitive tasks, enabling proactive insights, and improving overall business performance, you will help shape the future of industries and create lasting impact on businesses across the globe.
In this role, you’ll work closely with clients, establishing meaningful relationships, understanding their needs, and delivering IBM’s best-in-class solutions that directly address those needs. You’ll help clients optimize their operations, reduce downtime, and drive innovation that improves productivity and supports growth. If you’re passionate about automation, cloud technology, and solving customer challenges, this is the perfect role for you to drive meaningful change and growth.
IBM’s onboarding process and learning culture are top-notch, ensuring that every new team member is set up for success. Ongoing professional development will allow you to grow and advance in your career, ensuring you stay at the cutting edge of the industry. Working with a team of bright minds and keen co-creators, you’ll have the support you need to succeed, and your passion for sales and client success will inspire clients to invest in IBM’s innovative products and services.
Key Responsibilities of a Brand Sales Specialist
As a Brand Sales Specialist, you’ll be working in a dynamic and rewarding environment, where your core responsibility is to drive sales for IBM’s cloud and automation solutions. You will build relationships with clients, understand their unique challenges, and demonstrate how IBM can offer solutions that solve their most pressing problems. Key responsibilities in the role include:
Client Management and Value Definition
A large portion of your work will involve client management. This includes establishing and nurturing long-term relationships with key decision-makers within client organizations. You’ll work to define IBM’s value proposition, showing clients how our products and services will solve their challenges and deliver measurable business value. You will tailor your pitch to the specific needs of each client, aligning IBM’s solutions with their business goals to ensure that they see the value in choosing IBM.
You will need to develop an in-depth understanding of each client’s business and how IBM’s offerings will improve their operations, help them achieve their goals, and increase profitability. Building trust with clients is paramount, and you will be the face of IBM, representing our commitment to quality and excellence.
Sales Process Management and Collaboration
As a Brand Sales Specialist, you will manage the entire sales process, from identifying opportunities to closing deals. This includes not only nurturing existing client relationships but also expanding new business opportunities. Whether through cold outreach, industry events, or leveraging channel partners, you will proactively generate new business and work towards net new logo acquisition—securing new clients and expanding IBM’s market presence.
You’ll also collaborate closely with a variety of internal teams at IBM, ensuring that all sales efforts are aligned with IBM’s overall business strategy and goals. Working with IBM’s engineering, marketing, and customer support teams will ensure that you can deliver the right solutions and provide clients with a seamless, positive experience from start to finish.
Required Technical and Professional Expertise
IBM is looking for candidates with several years of experience in direct, face-to-face customer selling. Ideal candidates will have a proven track record of success in selling cloud software or SaaS solutions. You will be able to leverage your expertise in application integration and runtime landscapes to identify areas where IBM can help optimize client business operations.
In this role, you’ll act as a “hunter”, focused on both net new logo acquisition and upsell opportunities within your assigned territory. You will own your client base and be responsible for driving revenue growth and expanding the reach of IBM’s solutions. The ideal candidate is someone who demonstrates a passion for cloud technologies, solving customer problems, and delivering value-based solutions to clients at every level of their organization.
Key skills and experiences for this role include:
Cloud software or SaaS solutions sales: You have direct experience in selling these solutions, and you understand their value to businesses.
Client relationship building: You are skilled at managing relationships and developing trust with decision-makers.
Business case development: You can create compelling business cases that articulate the value of IBM’s solutions, showing clear differentiation and ROI.
Creative pipeline generation: You use a variety of techniques to generate new business, including creative outreach methods, industry events, and leveraging IBM’s partner network.
Value-based selling: You focus on articulating the value proposition of IBM’s solutions, using clear, data-driven ROI models to demonstrate how IBM’s solutions can drive business success.
Preferred Technical and Professional Expertise
While the required technical expertise focuses on cloud software and SaaS solutions, candidates with additional expertise in hybrid cloud solutions will stand out. Experience in selling IT automation or integration software will also be beneficial in this role. This is particularly important as clients seek seamless integration across multiple environments, and you’ll need to be able to understand and articulate IBM’s approach to hybrid cloud solutions, enabling clients to achieve their desired outcomes.
Further qualifications and skills include:
Hybrid cloud solutions knowledge: Understanding of how to integrate on-premises infrastructure with cloud environments.
Leading complex deals: Experience managing large, complex sales processes, particularly in cloud or IT automation domains.
IT automation software: Selling automation solutions that help businesses improve operational efficiency.
Ideal Locations for the Role
This role is based in key cities across the U.S., including St. Louis, Chicago, Minnesota, and Detroit. These locations offer the opportunity to work in a range of industries and interact with a diverse set of clients, from large enterprises to mid-sized businesses looking to harness the power of cloud and automation technologies to drive success.
Additionally, IBM provides a dynamic and flexible work culture, where you will be supported in your career journey with access to ongoing learning and development resources. The role offers an upward trajectory, ensuring that you have the resources and opportunities to grow professionally.
Conclusion
The Technology Sales Specialist (Brand Sales Specialist) role at IBM offers an exciting opportunity to be at the forefront of cloud software and automation sales. This is a highly rewarding position where you can make a meaningful difference to your clients, helping them transform their operations and reach new levels of productivity and success. If you are passionate about solving customer problems, driving innovation, and building lasting client relationships, this is the perfect role for you. Join IBM today and be part of a team that is changing the world with technology.