Deputy Manager Marketing – 3PL | Balmer Lawrie and Company Limited | Kolkata
Are you a dynamic marketing professional with expertise in third-party logistics (3PL)? Do you have a passion for driving business growth through strategic marketing efforts? Balmer Lawrie and Company Limited, a premier Central PSU in the transportation and storage sector, is seeking an enthusiastic Deputy Manager Marketing to join their team. This position offers an exciting opportunity to secure 3PL business, acquire clients, and drive sales efforts to enhance business growth in Kolkata.
Company Overview: Balmer Lawrie and Company Limited
Balmer Lawrie and Company Limited is a well-established name in the transportation and storage industry. As a Central Public Sector Undertaking (PSU), Balmer Lawrie has built a legacy of providing top-tier logistics, storage, and supply chain management solutions to businesses across India. The company has a strong reputation for delivering high-quality services, and its diverse portfolio includes 3PL, warehousing, packaging, and other logistics-related solutions.
Job Overview: Deputy Manager Marketing – 3PL
In this role, you will be instrumental in driving the growth of Balmer Lawrie’s 3PL services. As a Deputy Manager Marketing, you will be responsible for securing 3PL business, leasing warehouses, overseeing operations, acquiring clients, and maintaining key client relationships. You will also be tasked with developing and executing marketing strategies that promote 3PL solutions to potential clients, leveraging market trends, and analyzing data to stay ahead of competitors.
This role is based in Kolkata, and the company is looking for a marketing professional who has experience in the 3PL industry or transportation and storage sectors. You will be working closely with the senior management team and other departments to ensure the successful implementation of marketing strategies that lead to measurable business growth.
Key Responsibilities:
Securing 3PL Business: As Deputy Manager Marketing, your primary responsibility will be to secure 3PL business by identifying and targeting potential clients. You will leverage market research, networking, and outreach strategies to promote Balmer Lawrie’s 3PL solutions. A deep understanding of logistics operations and client needs will be crucial in customizing solutions that meet customer demands effectively.
Leasing Warehouses and Overseeing Operations: A significant aspect of this role involves leasing warehouses and overseeing their operations. You will need to manage contracts, liaise with property owners, and ensure seamless operations across different warehouse locations. You will be responsible for optimizing warehouse space and ensuring that operations run efficiently and in compliance with industry standards.
Client Acquisition and Relationship Management: Acquiring clients and nurturing relationships will be critical to your success. You will engage with prospects, understand their business needs, and propose tailored solutions to enhance their supply chain efficiency. Maintaining strong, long-term relationships with clients is essential to ensure customer satisfaction and repeat business.
Sales and Market Trend Analysis: Driving sales is a key function of this position. You will analyze market trends, customer behavior, and competitor offerings to enhance the business’s competitive edge. By identifying emerging market opportunities and adapting strategies accordingly, you will contribute significantly to Balmer Lawrie’s overall business growth.
Business Growth and Strategy Execution: As Deputy Manager, you will play a crucial role in developing and executing marketing strategies to boost business growth. This will involve coordinating marketing campaigns, ensuring the alignment of strategies with organizational goals, and driving both top-line and bottom-line results. Your insights into the 3PL market will guide the company in adapting its offerings to changing market demands.
Qualifications and Skills Required:
To succeed in this role, the ideal candidate should have:
Minimum Educational Qualification: A graduate degree is required. Additional certifications or qualifications related to marketing, logistics, or supply chain management will be an added advantage.
Experience in 3PL Marketing: While prior experience in marketing 3PL solutions is preferred, professionals with a background in logistics, transportation, or supply chain management will be considered. You should have a good understanding of 3PL services, client acquisition strategies, and relationship management.
Strong Communication Skills: As the role involves client interaction and marketing communication, you must possess excellent verbal and written communication skills to effectively present marketing strategies, solutions, and proposals to clients.
Sales Expertise: A strong sales acumen is necessary to drive business growth. You should be able to analyze market trends, identify potential clients, and work towards converting prospects into long-term customers.
Analytical Mindset: The ability to analyze and interpret data is crucial to understanding market trends, customer needs, and sales performance. Your analytical skills will help in making informed decisions and optimizing marketing strategies.
Leadership Qualities: The role requires someone who can take charge of marketing activities, lead cross-functional teams, and contribute to the overall success of Balmer Lawrie’s 3PL business. A proactive approach and the ability to handle multiple tasks efficiently are essential.
Location: Kolkata
The position is based in Kolkata, a vibrant city that serves as a major commercial and industrial hub in India. Known for its rich cultural heritage and thriving business environment, Kolkata offers a great work-life balance and ample opportunities for personal and professional growth. You will be working in a dynamic environment alongside a talented team, contributing to Balmer Lawrie’s continued success in the transportation and storage sector.
Why Join Balmer Lawrie and Company Limited?
Balmer Lawrie offers a unique opportunity to work with one of India’s most prestigious PSUs. The company provides a supportive and inclusive work environment where employees are encouraged to grow professionally and contribute to the company’s success. As a Deputy Manager Marketing – 3PL, you will have the opportunity to work on exciting and challenging projects while contributing to the growth and success of the business.
Compensation and Benefits:
The salary for this position is not specified but will be competitive and in line with industry standards. In addition to a competitive salary, Balmer Lawrie offers a range of benefits, including healthcare, retirement plans, and opportunities for professional development.
How to Apply:
To apply for the position of Deputy Manager Marketing – 3PL at Balmer Lawrie and Company Limited, please visit their official website and refer to the web advertisement for further details. The last date to apply for this position is 18th April 2025. Make sure to submit your application within the given timeframe to be considered for this exciting career opportunity.
Conclusion:
If you are an experienced marketing professional with a strong background in the 3PL industry, this is your chance to make a significant impact at Balmer Lawrie and Company Limited. The Deputy Manager Marketing – 3PL role offers a unique opportunity to drive business growth, secure key clients, and play a crucial role in the logistics and transportation sector. Don’t miss out on the chance to join a prestigious organization that values innovation, teamwork, and excellence.
Apply today and take the next step in your career with Balmer Lawrie and Company Limited!