Copywriting Senior Analyst Job at Accenture Mumbai | Creative Writing & Marketing Careers

August 18, 2025 Indianjobhub

Copywriting Senior Analyst at Accenture Mumbai | Creative Writing & Marketing Careers

In the evolving world of digital business, content plays a pivotal role in shaping how brands engage, inspire, and convert their audiences. As organizations embrace digital transformation, the demand for skilled copywriters and creative storytellers continues to rise. Accenture, a global leader in professional services, offers a unique opportunity for experienced professionals to step into a challenging yet rewarding role as a Copywriting Senior Analyst at its Mumbai office.

This position is ideal for individuals who combine creativity with strategy—those who can craft compelling narratives, develop persuasive campaigns, and deliver high-quality content across multiple platforms.

About Accenture

Accenture (NYSE: ACN) is one of the world’s most respected professional services firms, with operations in more than 120 countries and over 699,000 employees worldwide. The company specializes in:

Strategy and Consulting – Helping clients reimagine their business strategies.
Technology and Operations Services – Driving efficiency, scalability, and innovation.
Accenture Song – Delivering next-generation marketing and creative services.

Accenture empowers its clients to unlock the potential of digital transformation through advanced cloud solutions, AI, digital marketing, security, and data-driven insights. Its global scale and expertise allow it to partner with clients across 40+ industries, helping them achieve measurable results and long-term growth.

Role Overview: Copywriting Senior Analyst

The Copywriting Senior Analyst role at Accenture Mumbai is a full-time position designed for professionals with 5 to 9 years of experience in creative writing, marketing content creation, and design-driven communication.

This role goes beyond writing—it combines storytelling, strategic thinking, and collaboration. Professionals in this position are expected to craft engaging copy, conceptualize campaigns, adapt content for multiple platforms, and collaborate with designers and marketing teams to bring ideas to life.

By working closely with global clients and stakeholders, you will play a critical role in shaping brand messages that drive customer engagement, conversions, and long-term loyalty.

Key Responsibilities

The responsibilities of a Copywriting Senior Analyst span creative writing, campaign development, collaboration, and content optimization. Core areas include:

1. Creative Writing

Write clear, persuasive, and engaging content for websites, blogs, email campaigns, social media, advertisements, and brochures.
Align content with project briefs, target audience needs, and brand voice.
Generate original concepts and innovative storytelling approaches.

2. Conceptualization

Collaborate with creative directors, designers, and marketing strategists to develop compelling campaign ideas.
Create detailed storyboards, campaign outlines, and content maps to visualize concepts.
Present ideas to stakeholders, ensuring alignment with business and creative objectives.

3. Content Adaptation

Adapt messaging for diverse platforms and formats, maintaining consistency across channels.
Customize content for regional markets, demographics, or specific target segments.
Ensure effectiveness and engagement of content across global and local campaigns.

4. Editing and Proofreading

Review and refine copy to ensure accuracy, clarity, and alignment with brand guidelines.
Eliminate errors in grammar, tone, or messaging to maintain professional standards.
Uphold brand integrity through meticulous attention to detail.

5. Project Collaboration

Work directly with clients to understand project goals, tone, and brand requirements.
Communicate regularly with stakeholders via email, calls, and collaboration platforms.
Deliver content solutions that align with both client expectations and business outcomes.

6. Performance Optimization

Conduct market and industry research to stay informed of audience trends, competitor messaging, and emerging marketing strategies.
Apply client and stakeholder feedback to improve content effectiveness.
Refine copy iteratively to enhance customer engagement and campaign performance.

7. Time and Project Management

Manage multiple projects simultaneously, ensuring timely delivery without compromising quality.
Thrive in fast-paced environments while meeting strict deadlines.
Maintain efficiency and adaptability under pressure.

8. Compliance and Standards

Ensure all content adheres to legal guidelines, compliance regulations, and brand standards.
Maintain detailed records of workflows, approvals, and project histories for accountability.

Required Skills and Qualifications

To excel in the Copywriting Senior Analyst role at Accenture, candidates must demonstrate a mix of technical expertise, creative talent, and collaborative skills.

Must-Have Skills

Proficiency in Creative Writing and Visual Design.
Strong written and verbal communication skills.
Ability to craft persuasive and engaging copy across formats.
Hands-on experience with static and animated content creation.

Professional & Technical Skills

Deep understanding of marketing operations and campaign design.
Ability to conceptualize brand storytelling strategies.
Knowledge of digital advertising and promotional content creation.
Experience collaborating with cross-functional teams and clients.

Core Competencies

Adaptability and flexibility in fast-changing project environments.
Strong problem-solving skills to overcome creative and operational challenges.
Ability to perform under pressure and deliver results on time.
Strong teamwork and collaboration mindset.

Education & Experience

Any graduation degree with at least 15 years of full-time education.
A minimum of 5 to 9 years of relevant professional experience in copywriting, creative design, or content marketing.

Why Join Accenture as a Copywriting Senior Analyst?

Choosing Accenture means joining a company that values creativity, innovation, and diversity. Here are key benefits of working in this role:

1. Global Opportunities

Collaborate with international clients across industries, gaining exposure to global marketing practices.

2. Innovation Culture

Accenture promotes an environment where creative ideas are encouraged, tested, and scaled for maximum impact.

3. Career Development

Employees are encouraged to continuously upskill through training programs, certifications, and mentorship opportunities.

4. Inclusivity and Diversity

Accenture is an Equal Opportunity Employer, ensuring a supportive workplace regardless of race, gender, religion, or background.

5. Impactful Work

Work on campaigns that influence audiences across markets, contributing to brand success and customer engagement.

Location Advantage: Mumbai

The Mumbai office offers a vibrant, fast-paced environment ideal for creative professionals. Mumbai, as India’s financial and creative capital, provides:

Access to a thriving marketing and media ecosystem.
Opportunities for networking with industry leaders.
A dynamic balance of professional growth and cultural experiences.

Career Growth Path

As a Copywriting Senior Analyst, you will not only create impactful content but also open doors to broader career opportunities in Accenture’s marketing and creative operations. Career paths may include:

Senior Creative Strategist
Marketing Communications Manager
Content Lead or Creative Director
Regional Campaign Manager

This role offers the perfect balance of hands-on creative work and leadership opportunities, preparing you for advancement within Accenture’s global ecosystem.

Who Should Apply?

This role is ideal for professionals who:

Have 5–9 years of experience in copywriting, creative design, or content marketing.
Possess excellent creative writing skills and a strong portfolio of work.
Are passionate about creating engaging, user-centric marketing content.
Can thrive in fast-paced, deadline-driven environments.
Seek to grow their career with one of the world’s leading professional services companies.

Conclusion

The Copywriting Senior Analyst role at Accenture Mumbai is a career-defining opportunity for professionals who want to combine creativity with strategy. With responsibilities spanning content creation, campaign conceptualization, editing, collaboration, and optimization, this role provides the chance to influence global marketing efforts and shape brand communication.

By joining Accenture, you will work within a dynamic, inclusive, and globally recognized organization, contributing to impactful campaigns that connect brands with their audiences. If you are ready to advance your career in creative writing and digital marketing, this role offers the platform, resources, and growth opportunities you need.

Apply Here

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