Junior Social Media Marketing Manager at The Quad Fitness: A Thriving Opportunity
Are you passionate about social media marketing and looking to make a real impact in the fitness and wellness industry? The Quad Fitness, a dynamic and rapidly growing fitness company based in Chennai, is looking for a creative and driven Junior Social Media Marketing Manager to join their team. This is an exciting opportunity for someone who is eager to develop and implement social media strategies, engage with a community, and grow alongside a fast-expanding brand. If you’re someone who lives and breathes Instagram and loves creating engaging, meaningful content, this job might be the perfect fit for you!
About The Quad Fitness
The Quad Fitness is a trailblazer in the fitness and wellness industry. Headquartered in Chennai, the company has made remarkable strides since its inception. Specializing in strength training, both in-person and virtually, the brand has rapidly expanded its virtual presence by 8x since the onset of the pandemic. While originally operating with a small, close-knit team, The Quad Fitness has grown into a powerhouse with a team of 40+ members. Their dedication and hard work have led to transforming the lives of over 8,000 clients, helping them look, feel, and function better in their daily routines.
The Quad Fitness isn’t just another fitness brand. Their mission is simple: make fitness a keystone habit for everyone. This vision is ingrained in everything they do, from the services they offer to how they engage with their community. Now, they are looking to expand their team with a Junior Social Media Marketing Manager who can help them continue growing and interacting with their ever-expanding audience.
Key Responsibilities of the Junior Social Media Marketing Manager
As a Junior Social Media Marketing Manager at The Quad Fitness, your role will revolve around creating content that connects with the brand’s community and further promotes its fitness and wellness message. The position offers plenty of opportunities to shape how The Quad Fitness presents itself online, especially on Instagram, a platform that plays a critical role in its marketing strategy.
Here’s a breakdown of your key responsibilities:
Content Creation and Editing
You will be responsible for editing and creating simple yet impactful Instagram reels and story series. Each piece of content needs to be valuable and rich in information while ensuring it’s visually engaging and shareable.
You’ll need to think strategically about how to present the information in a way that maximizes reach and engagement, helping to build a deeper connection with the audience.
Crafting Captions and Storytelling
Posts are incomplete without strong, engaging captions, and you’ll be tasked with writing compelling stories for Instagram stories and posts.
The goal is to create content that resonates with the community, communicates the brand’s voice, and encourages conversations and interactions.
Community Engagement
Engaging with the audience goes far beyond responding to queries. As part of your role, you will be expected to build relationships with followers through comments, direct messages (DMs), and Instagram stories.
You’ll be creating a friendly, approachable, and welcoming environment where people feel heard, understood, and valued.
Staying Up-to-Date with Trends
Instagram is a fast-paced platform that constantly evolves with new features, trends, and content styles. You’ll need to stay updated with the latest trends on Instagram, from new editing tools to popular formats and hashtags.
The ability to leverage these trends creatively will be essential for engaging and growing the community on Instagram.
Content Performance and Analytics
Monitoring the performance of the content you create will be a key part of your role. Understanding which types of posts generate the most engagement, which storytelling techniques resonate best with the audience, and adjusting strategies based on insights will help elevate the social media presence of The Quad Fitness.
Required Skills and Qualifications
To be successful in this role, you should have a good understanding of social media marketing, a keen eye for detail, and a passion for fitness and wellness. Here are the specific skills and qualifications you will need to excel:
Proficiency in Instagram Marketing: You should have experience using Instagram as a marketing tool, creating posts, reels, and stories that capture attention and drive engagement.
Video Editing: A strong ability to edit video content for Instagram reels is crucial. While the edits don’t need to be complex, they should be clean, impactful, and designed to engage users quickly.
Creative Writing: Crafting compelling captions, stories, and calls to action is key. Your writing should be clear, engaging, and aligned with the brand’s voice.
Canva Skills: Being able to create visually appealing posts and stories using Canva is essential. Familiarity with the platform’s templates, color schemes, and design elements will be a big plus.
Social Media Engagement: A passion for engaging with the audience and creating meaningful conversations is crucial. You should be able to build and maintain relationships through social media interactions.
Adaptability: Instagram is constantly evolving, and you should be able to adapt quickly, embracing new features, tools, and trends to keep the content fresh and engaging.
What You Need to Apply
A minimum of 1 year of experience in social media marketing, preferably in the fitness, health, or wellness sector.
Proficiency in tools like Canva, Instagram, and video editing software.
The ability to write creative and engaging captions that reflect The Quad Fitness’s brand voice.
You must be based in Chennai, as this is a hybrid role.
A passion for fitness and a keen interest in Instagram trends.
The ability to think creatively and understand how to maximize engagement on social media platforms.
Salary and Benefits
The position offers a competitive salary with an Annual CTC ranging between ₹3,00,000 and ₹4,80,000. In addition to the salary, The Quad Fitness provides several benefits:
Informal Dress Code: The company promotes a relaxed and comfortable work environment.
Health Insurance: Employees will receive health coverage, ensuring peace of mind and well-being.
Five-Day Work Week: A balanced work schedule to help maintain work-life harmony.
Why Join The Quad Fitness?
The Quad Fitness offers a unique opportunity to work with a fast-growing company in the fitness and wellness sector. The team is energetic, passionate, and motivated to bring positive change to people’s lives. As a Junior Social Media Marketing Manager, you will have the chance to influence the brand’s online presence, engage with a loyal community, and contribute to the company’s continued success.
Furthermore, this role will allow you to grow your skills, collaborate with a vibrant team, and expand your knowledge of social media marketing in the health and fitness industry. Whether you are looking to enhance your creative skills or improve your community engagement strategies, this role provides plenty of opportunities for professional growth.
How to Apply
If you meet the above requirements and are excited about this opportunity, don’t hesitate to apply! The application deadline is April 18, 2025, so make sure to submit your resume and portfolio (if applicable) before then.
To apply for this position, visit the careers page on The Quad Fitness website and submit your application. Be sure to showcase your Instagram work, editing skills, and any relevant social media campaigns you’ve worked on. The Quad Fitness is looking for a motivated, creative, and proactive individual who is ready to dive in and contribute to their mission of making fitness a keystone habit for everyone.
Join The Quad Fitness today and be part of a company that is shaping the future of fitness!
This job opportunity at The Quad Fitness offers a great entry point for junior social media marketers to develop their skills in the fitness industry, with room to grow and make a meaningful impact. If you’re passionate about fitness, enjoy creating engaging content, and love working in a fast-paced environment, this position is for you!