Exciting Career Opportunities in Marketing Technology – Join Cognizant Today
Job Details:
Job Number: 00062045881
Location: Chennai, India
Employment Type: Full-time
Work Model: Hybrid
Job Category: Technology & Engineering
Date Published: March 26, 2025
Travel Required: No
About the Role
You will be involved in deploying and optimizing AEP solutions for our customers as a marketing technology specialist. You will work on important modules such as Real-Time Customer Data Platform (RTCDP), Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), and Data Science. Your skills in AEP deployment, integration, and optimization will assist organizations in delivering data-driven, personalized customer experiences.
Key Responsibilities
1. Adobe Experience Platform (AEP)
Implementation & EnhancementDevelop AEP-related changes as per technical design specifications.Incorporate new functionalities and refine existing features in AEP.Provide smooth deployment of AEP solutions across different marketing channels.Work with cross-functional teams to improve customer experience strategies.
2. Expertise in AEP Key Modules
Hands-on with RTCDP, CJA, AJO, and Data Science Workspace.Develop and implement Adobe Real-Time Customer Data Platform strategies.Utilize Customer Journey Analytics for data analysis to enhance marketing campaigns.Use Adobe Journey Optimizer for building dynamic customer journeys.Utilize data science functionalities in AEP for predictive segmentation and analytics.
3. API Integration & Deployment Processes
Good knowledge of AEP APIs and deployment procedures.
Collaborate with developers to integrate AEP with marketing and CRM solutions.Ensure secure data flow and connectivity between multiple business systems.
4. Identity Graph & Customer Data Management
Deep understanding of Identity Graph, Query Service, and Real-Time Customer Profile.Establish customer segmentation plans for personalization-driven marketing campaigns.Manage data science workspace to enable predictive and prescriptive analytics.
5. Adobe Analytics & Tag Management
Knowledge of Adobe Analytics and Adobe Launch.Advance and operate tag management systems to collect data correctly.Set up data collection via Experience Platform Launch and transform data into XDM.
6. Customer Journey Optimization & Offer Decisioning
Design and implement customer journeys through Adobe Customer Journey Optimizer (AJO).Optimize interactions with customers by setting up tailored email templates based on HTML and CSS.Build reusable fragments to enable efficient marketing automation workflows.Work in the Offer Decisioning module under AEP to power personalized marketing campaigns.
7. Problem Solving & Innovation
Offer alternative solutions and out-of-the-box solutions to complex technical and functional issues,Work with marketing and technology teams to enhance campaign effectiveness,Ensure AEP implementation is aligned with business goals and customer requirements.
8. Collaboration & Teamwork
Functional in a multi-vendor, onshore-offshore setup,Enhance team acceptability and ensure professional work culture,Support junior team members and knowledge sharing within the team.
Preferred Qualifications & Skills
7-10 years of marketing technology experience and Adobe Experience Platform.
Hands-on knowledge in one or more of the major AEP modules: RTCDP, CJA, AJO, or Data Science.
Detailed technical knowledge of AEP APIs, deployment methodologies, and integration techniques.
Experience in Adobe Analytics, Adobe Launch, or other tag management platforms.
The ability to set up and manage customer journeys and email marketing campaigns.
Offer decisioning, identity graph, and real-time customer profile understanding.
Adobe Experience Platform Certification is a plus.
Why Join Cognizant?
1. A Collaborative and Inclusive Workplace
Cognizant is an elite team with a passion for collaboration, innovation, and diversity. We are a dynamic and inclusive work environment where all employees can excel. Our employees complement each other and collaborate to ensure success.
2. A Global Community of Experts
With a global workforce of over 350,000 professionals, as a leading technology services firm, Cognizant is driven by a culture of learning and growth so our professionals are always up to date with the latest industry knowledge and skills.
3. Digital Innovation That Transforms
At Cognizant, we don‘t dream of a better way, we make it happen. We are pioneers in digital transformation, enabling businesses to realize their growth and efficiency aspirations through innovative use of next-generation technologies.
4. People and Planet First
We care for our people, clients, communities, and the planet by doing the right thing. Our corporate social responsibility programs are centered around sustainability, diversity, and responsible business practices.
5. Career Development & Advancement
Cognizant offers significant opportunities for professional development. Whether you wish to become a deeper expert in AEP or pursue other areas of marketing technology, we have training, mentoring, and career development programs in place.
About Cognizant
Cognizant is among the world‘s top professional services companies, guiding businesses to transform for the digital world. Through our consultative style, clients can envision, create, and operate more innovative and agile organizations. Cognizant has headquarters in the United States and is listed in the NASDAQ-100 as well as repeatedly named by Forbes World‘s Best Employers.
We enable businesses to lead with digital through solutions in cloud computing, artificial intelligence, data analytics, and more. To find out more about how Cognizant enables businesses with leading-edge technology, go to www.cognizant.com.
Our Commitment to Diversity & Inclusion
Cognizant is an equal opportunity employer that values diversity, equity, and inclusion. We are committed to fostering a workplace where everyone feels heard, respected, and empowered to succeed. We do not discriminate based on race, color, gender, religion, sexual orientation, disability, veteran status, or any other legally protected characteristic.
If you require accommodations during the hiring process, please contact us at CareersNA2@cognizant.com for assistance.
Join Cognizant’s Marketing Technology Team.
Are you a marketing technology specialist with a dream career opportunity in mind? Cognizant, the world’s leading digital transformation consulting and technology services company, is hiring talented professionals for our team. If you are passionate about Adobe Experience Platform (AEP) and its primary modules, this position is tailor-made for you!
Apply Now and Revolutionize Your Career!
If you have a passion for marketing technology and Adobe Experience Platform, this is your opportunity to be part of a global technology leader. Join Cognizant and take your career to the next level.